The Hard Truth About Boosting Patient Acquisition

March 4, 2020 | Stericycle Communication Solutions

Technology giants and other non-traditional players are moving into the healthcare market, giving consumers a host of new options for how and where they obtain services. Everyone from Apple and Amazon to G.E. and Berkshire Hathaway are disrupting the market by introducing new delivery models that emphasize simplicity, transparency and positive digital experiences.

Unless a healthcare organization is a specialized health system in geography with limited competition, chances are they will experience a shift in how consumers find services and providers and whether or not they choose to consume services from those providers.


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