Until the last decade, competition in healthcare was predictable. If a city had two hospitals in competition with each other and Hospital A opened an urgent care clinic, Hospital B would follow suit. If Hospital B ran a primary care campaign, Hospital A would develop one as well to help attract and retain patients.
Now, the competitive landscape in healthcare has shifted dramatically, and news outlets often highlight the emergence of large retailers making forays into the healthcare scene. As this is a complex, nuanced industry, some health leaders brush off these attempts into the market as blips on the radar, but this is a mistake. For every Haven that is disbanded, a new name-brand innovator emerges.