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    December 17, 2020

    The Changing Role of Marketing in Patient Engagement

    It's no secret that the patient journey has changed and that patients expect more than ever before from their healthcare providers. This precedent is being set by the access and convenience that...

    December 10, 2020

    Best Practices for COVID-19 Vaccine Programs

    Distribution of the COVID-19 vaccine has begun, and states across the country have already started vaccinating certain patient populations. Exactly who is qualified to receive the vaccine, and...

    December 3, 2020

    The Future of Patient Experience

    During the pandemic, industries such as retail, restaurants, hospitality, and airlines were challenged with crowded spaces, high-touch surfaces, and significant face-to-face interactions. ...

    November 24, 2020

    Rethinking Acquisition — How Marketing and Patient Experience Teams Can Support a Virtual Visit Strategy

    The COVID-19 pandemic has forced health systems and providers to accelerate their telehealth strategies as well as other forms of digital innovation in response to the pandemic and its impact on...

    November 19, 2020

    6 Innovative Patient Text Messages for a Transformative 2021

    Engaging with patients along their care journey is critically important to drive access, action, and adherence. Most healthcare systems today communicate with patients across a variety of...

    November 12, 2020

    Understanding Behavior to Boost Patient Engagement and Adherence

    Daily routines. Mental health stigmas. Socioeconomic constraints. Family support. These are just some of the underlying considerations on the minds of patients when dealing with new treatments or...

    November 5, 2020

    3 Ways to Promote Patient Engagement & Drive Action In Diabetic Patients

    November is American Diabetes Month, which is the perfect time to educate patients about a disease that impacts tens of millions of people, including a large percentage of the population that may...

    October 29, 2020

    How to Decrease No-Shows and Cancellations During COVID-19

    At the beginning of the pandemic, 70 percent of patients delayed or cancelled in-person medical appointments due to government mandated shut-downs, cancellations of elective procedures, and fears...

    October 15, 2020

    How To Increase Patient Volumes and Improve Patient Outcomes

    What do you think of when you hear the term “elective procedure?” Many people may think of face lifts and other cosmetic procedures – and for good reason. The term is a bit of a misnomer, making...

    October 8, 2020

    Blanket Patient Communication Fails to Create Action

    One-size-fits-all may work with the Snuggie®, the oversized fleece sweatshirt made popular on TV infomercials, but it doesn’t work for patient engagement. Savvy health systems know that patients...